Jaguar Touchpoint
Jaguar needed a seasonal brochure to showcase their Spring Edition lifestyle collection and reinforce their luxury, design-led brand identity. I was a core contributor to the design execution, focusing on layout development, visual refinement, and ensuring consistency across formats. I took ownership of translating creative direction into polished, on-brand deliverables, collaborating closely with senior designers, marketing, and product stakeholders to bring the vision to life.
THE APPROACH
Strategic Narrative: I positioned the brochure as more than a catalog—it became a branded experience, celebrating craftsmanship and the renewal energy of spring.
Design Language: Leveraged Jaguar’s premium aesthetic—clean grids, generous white space, and elegant typography—to create a modern, refined visual tone.
Print & Digital Cohesion: Crafted a tactile print experience using rich textures and finishes while ensuring the digital version offered an equally immersive, interactive journey.
