The Night House
This packaging design project was created to promote the psychological horror film The Night House, blending atmospheric illustration with immersive storytelling. The concept centered around a 360° illustrated view of the haunted house—transforming the packaging into a physical manifestation of the film’s eerie setting.
THE APPROACH
The structure was designed to unfold and reveal different perspectives of the house, capturing the film’s themes of mystery, duality, and psychological tension. The illustration style was intentionally moody and textured, evoking suspense while offering visual cues from key moments in the film.
This limited-edition package was used as a promotional piece, sent to influencers and press as part of the movie’s marketing campaign. It served both as a collectible item and a teaser experience—inviting recipients to step into the unsettling world of The Night House before watching the film.
